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April 2007:
Issue 24
  
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Trend forecasting

Watch brands excel when it comes to explaining the past. But do they risk running out of history? Are they as good at determining how to create the classics of tomorrow? Key players in the Swiss watch industry have become increasingly involved in the business of forecasting trends and predicting the future. Dig a little deeper and it emerges many are keeping their eyes firmly fixed on trends and influences which hail definitively from beyond the world of watches.

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