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Winter 2025

How did the watchmaking bubble expand its horizons into wider pop culture? Who broke the ice? In this issue, starting with Chopard’s Alpine Eagle – the new quietl uxury stalwart among watch wearers - we try to read the reactions of high watchmaking brands to artistic and youthful energies in culture. In our cover story, Robin Swithinbank delves into the luxury sports watch story that chopard can tell — including thoughts from experts across the industry.

Cartier’s Santos and Panthère, and TAG Heuer’s Monaco and Carrera, are other duos that we think symbolise the current moment in this issue. Representing a melting point of different cultural obsessions, Cartier shows everyone in the luxury industry how an intelligent watchmaking ethos can be built. Meanwhile, on TAG Heuer, Simon De Burton takes us round the racing track of LVMH’s most storied and vibrant watches of the past year.

On the art side,we meet with Tacita Dean and hear of her delights in curious coincidences and life’s mysterious forces. The artist, incorporating errors or accidents into her artworks, gives us all a creative lesson in the art of adaptation as well.

Next spring will be two years since Q-P changed our manifesto: that is, watches and jewellery through the lens of art and design. Even in this short period of time, a lot has changed in the watch world. Luxury has become increasingly unified, with style and cultural expression as the ultimate goal. We are on the edge of our seats to see other watch brands’ takes on fluidity in 2025 — see you on the other side! — Mujdé Metin, Creative director

Masthead

Editorial director, Publisher BERAN TOKSOZ / Creative director, Partner MUJDÉ METIN / Editor-at-Large SIMON DE BURTON / Copy editor CLAIRE MARIE HEALY / Editorial assistant ALEC HOLT / Contributing editors ALEX DOAK, CHRIS HALL, HARRIET QUICK , KIM PARKER, LAURA MCCREDDIE DOAK, MILENA LAZAZZERA, ROBIN SWITHINBANK / Contributors ABENA ROBINSON, ALYN GRIFFITHS, BERTRAND DUSSART, CAMILLE LUTZ, CHARLIE HALL, CLAUDIA GUETTA, DAISY WOODWARD, DANIEL DELIKATNYI, DANIIL KERCZ, FIRAT ARSLAN, JAMES ROBJANT, JOE PORRITT, JORDAN MERGIRIE, KRISTIN FINDIKOGLU, MALKE KRIJESTORAC, MARIYA PEPELANOVA, MICHAEL BUI, MICHELLE DACILLO, MILES BUCKLE, NATALIE TURNBULL, NOLWEN MONTENOT, ORLA BRENNAN, RYUTA SAIGA, SCULY MEIJA, SIMONE WERGER, VEA GREICHGAUER, THOMAS ALBDORF, VERONICA BLAGOEVA, VICTORIA ZSCHOMMLER, VIVIENNE BECKER, WIL ARIYAMETHE
£ 12.00 GBP